Brand Guidelines
Everything you need to use our brand correctly and consistently.
Brand Identity
LastBackup represents the bridge between creative coding and production-ready applications. Our brand embodies speed, professionalism, and the transformation from prototype to product.
Logo
Primary Logo
Use on light backgrounds
Logo on Dark
Use on dark backgrounds
Logo Usage Guidelines
- • Maintain minimum clear space around the logo equal to the height of the icon
- • Do not distort, rotate, or modify the logo proportions
- • Do not use the logo on busy backgrounds that reduce legibility
- • Minimum size: 32px × 32px for digital, 0.5 inches for print
Color Palette
Primary Colors
Primary
hsl(var(--primary))
Secondary
hsl(var(--secondary))
Accent
hsl(var(--accent))
Muted
hsl(var(--muted))
Semantic Colors
Destructive
hsl(var(--destructive))
Success
green-500
Warning
yellow-500
Info
blue-500
Typography
Inter
Primary typeface for all brand communications
Voice & Tone
We Are
- ✓ Direct and action-oriented
- ✓ Professional yet approachable
- ✓ Focused on speed and efficiency
- ✓ Empowering developers
- ✓ Clear and concise
We Are Not
- ✗ Overly technical or jargon-heavy
- ✗ Casual or unprofessional
- ✗ Making unrealistic promises
- ✗ Talking down to users
- ✗ Verbose or meandering
Marketing Materials
Ready-to-use templates for marketing and promotional needs.
John Smith
hello@lastbackup.dev
Business Card
Ship Your
SaaS Faster
lastbackup.dev
Roll-up Banner
Company Name
Pitch Deck 2025
PPT Cover
Thank You
hello@lastbackup.dev
PPT Back Cover
LastBackupWatermark
Build faster.
Ship smarter.
Social Media Kit
John Smith
lastbackup.dev
Email Signature
LastBackupLetterhead
Download Brand Assets
Logo Package
SVG, PNG (Light & Dark variants)
Brand Guidelines PDF
Complete brand guidelines document
Icon Set
App icons in various sizes
Questions About Our Brand?
For press inquiries, partnership opportunities, or questions about brand usage, please contact us.
brand@lastbackup.dev